Amazon has created a new Generative Artificial Intelligence, as evidenced by the email

Amazon Web Services has created a new organization to help customers use generative artificial intelligence technology in the cloud as the company tries to respond to the AI boom, according to an internal email obtained by Insider.

The new organization, dubbed the Next Generation Developer Experience, is designed to "change the way customers build solutions on AWS using generative artificial intelligence," according to an email from AWS top executive Peter DeSantis sent May 25 announcing the creation of the new organization.

"Every decade or so there is a technological shift that fundamentally changes entire industries and ultimately the world. I'm old enough to remember how one of those shifts was the advent of the Internet, and I was fortunate enough to work at Amazon in those early days when commerce was reinvented (a journey that is far from over)," DeSantis wrote. "As I'm sure you know, Al's generative technology looks to be the next big tech disruption. And I'm excited and confident that AWS will be a central player in this next wave of exciting transformation."

Deepak Singh, a longtime Amazon executive who most recently led AWS's container and serverless products, has taken the helm of the new organization and reports to Swami Sivasubramanian, head of database, analytics and machine learning.

Amazon, as Insider recently reported, is trying to capitalize on the generative AI boom. AWS has announced products such as Bedrock, a service that provides access to foundation models via APIs, and CodeWhisperer, a "generative AI coding companion."

"Across AWS (and Amazon), teams are experimenting with generative Al tools to improve builder productivity," DeSantis wrote. "I'm inspired by the ideas our teams are grappling with. Our AWS customers are just as excited and eager to partner with a cloud provider that can help them harness the power of generative Al for their builders."

Amazon often uses the term "builders," a term coined by Jeff Bezos, to refer to the programmers and engineers who use its cloud-based tools to program and solve IT problems.

The new organization includes the CodeWhisperer group led by Doug Seven, the Integrated Development Environment (IDE) group led by Jonathan Weiss, and the Code Suite group led by Harry Mauer, each reporting to Singh.

AWS Vice President of Developer Relations Adam Seligman will also be part of the new organization to build developer-focused tools.

"Generative artificial intelligence will also enable a wider range of developers to build applications on AWS," DeSantis wrote. "We will be launching a number of new efforts in this area as well, and I'd like to see us leverage our passionate internal developers and leaders to move quickly."

During an internal AWS staff meeting last month, Amazon's cloud division head Adam Selipski hinted at the imminent expansion of the new Next Generation Developer Experience team. He noted that generative artificial intelligence is now a major focus for the company and that AWS continues to hire in "key priority areas" such as artificial intelligence despite recent layoffs and hiring freezes, according to a transcript of the meeting obtained by Insider.

"It's very important that we constantly try to look at everything we do and prioritize not what's good, not what adds value, but what's most important," Selipsky said.

In an email to Insider, a spokesperson said Amazon has been using machine learning and artificial intelligence "in virtually everything we do" for more than 25 years.

"Amazon is leading the way in artificial intelligence in every meaningful way, and our AWS machine learning business has the largest number of customers, partners and capabilities of any cloud," the spokesperson added in an email. "We are investing in generative AI across all of our business units and have a significant number of unique capabilities that we already offer or are working hard to bring to customers in the near future."